Make Them Listen
In chapter six its saying that you have to try to get them to like and trust you. And also they should be attentive to what you are saying. you also use virtue to get the audience to be receptive. It could be very complicated because you could have two different type of audiences. And what you are saying could mean something to one person and not mean nothing to the other person. You also have to make it look like you know what your talking about. Because if they see that you don't know what your talking about then they are not going to want to trust you.